The direction of this product are :
1. Subject of piece
Teak Furniture Genuine Quality Product from Phare Province, Thailand
2. Format
we should primarily promote our product by :
First, a brochure because it is a low-principal and got more pictures and more detail. The product will approach to the buyer directly.
Second,
website or social network because it is able to access to the foreign
buyer easier than other medias, low-principal, got more pictures and
more detail.
Third,
exhibition such as Furniture Fair and Furniture Expo because the buyer
have an opportunity to see tangible product and the product will access
to the exact buyer targeted.
3. Objective
The furniture always have new design models and developed since the product was released to response the demand of buyer such as the design of new product which is more comfortable, trendy, and stable.
4. Intended buyer
Our targeted group are foreign buyer or leisure tourist such as Chinese , Arabic , Europe and so on. Anyway, we got domestic homemaker who is our target buyer also.
5. Angle hooks the buyer
“Teak Furniture buy 1 get 1” and “Teak Furniture 30 % discount”
6. Key Idea
The product is reliable, stable , and affordable for buyer. Furthermore, we need to take care or maintain for our newbie-buyer and old-buyer equally because we need keep our buyer for long term (After service )
7. Lenght
The duration of promoting the product is a year. So that , we need to know the product is saleable and gain more profit. After, if our some products are gain more profit we need to design it and export it more.
8. Deadline
The product must be adequate enough for buyer and we must make a pre-order when the product isn’t adequate so that the product will not remain in the inventory . the deadline of product should be made by accurate date. the product must be completed before it has been shown.
9. Product Example
