OTOP
is the brand of products under the 'One Tambon, One Product' project, a
nationwide sustainable development initiative launched by the Thai government
in 2001. It aims to promote the unique products made by local communities, by
utilising their indigenous skills and craftsmanship combined with available
natural resources and raw materials.
OTOP
drew its inspiration from Japan's successful One Village One Product (OVOP)
programme, and encourages village communities to improve local product quality
and marketing. It selects one superior product from each tambon to receive
formal branding as a "starred OTOP product", and provides a local and
international stage for the promotion of these products.
